TASK
Designed and conceptualized the pre-launch event of Bentley’s GT to increase awareness as well as the consumer’s brand knowledge.
DELIVERABLES
Full Celebrity and Media outreach
Influencer Marketing
Creative Development
Strategic Brand Integration and Placement
Full Logistical Management
STRATEGY
Hand-picked and coordinated high net-worth individuals and early adopters to experience, feel and understand the Bentley Brand through a series of drive experiences in Las Vegas and Los Angeles. Created a “Bentley Lifestyle” experience for VIP’s in Las Vegas including exclusive dinner parties, racing, and entertainment. Developed the “Celebrity Golf Tournament” co- sponsorship package.
RESULTS
Successfully instilled the Bentley experience to many tastemakers and real influencers in the motor community. Increased understanding and knowledge of the Bentley brand outside of Bentley’s target audience. Built awareness throughout the early adopter community.
