© NicoNetwork, Inc. 2012

Recognized as one of the world’s leading experts in entertainment and event marketing, Nico Golfar has been building brands for over twenty years. Collaborating with some of the most renowned names in music, film, television, and fashion in Europe and North America, Nico launched Nico Network in 1995 to transition startups, mid-sized and Fortune 500 companies into lifestyle brands.

Featured in The New York Times, Los Angeles Magazine, USA Today, Daily Variety, Fast Company and Brand Week, Nico is known for his access to the world’s top celebrities and his ability to develop strategies allowing brands to create dynamic and profitable marketing campaigns.

In addition keeping his finger on the pulse of young Hollywood, established music giants and the latest and greatest celebrities to land in LA or London, Nico’s circle also includes a highly touted selection of tastemakers, influencer and early adopters. This access allows Nico to design and implement custom programs, events and solutions that create unparalleled success for his clients and partners.

Born in London, Nico first made his mark in entertainment marketing while representing record labels, such as Virgin Records, EMI and Go Discs. In addition, his move into radio promotions led him to represent such acts as Fat Boy Slim, The Housemartins and The Beautiful South.

After moving to Los Angeles in 1989, Nico joined Media Ventures Inc. working with  composer Hans Zimmer as his liaison to studio executives, producers and directors. During this period he worked on over thirty major motion pictures including, “Backdraft,”  “Broken Arrow,” “Days of Thunder,” “Regarding Henry,” “Romeo & Juliet,” “The Lion King” and “Thelma and Louise.” Nico was then recruited by Fox Music, (a division of News Corp.), where he developed unique proprietary systems for the production of film scores and soundtracks.

Next, Nico launched Nico Network, a boutique agency specializing in marketing, events and brand positioning and has executed large scale projects, product launches, and seeding programs for clients such as Vespa, Best Buy, Microsoft and Bentley to name a few.  To date, the company’s most valuable asset continues to be an elite and specialized database of influencers, celebrities, urbanites and early adopters that Los Angeles magazine has described as a “marketers dream.”

Nico Network continues to be at the forefront of technology, consumer electronics and goods, consulting to companies such as V-MODA, Plaxo and Pop Chips.

Most recently, Nico led the new Social Creativity initiative for DDB LA, an Omnicom Agency. In this position Nico was responsible for integrating tactics for the creation of unique content into DDB campaigns that encouraged sharing among consumers and thereby increased the longevity and reach of the brand.

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